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INFORMATION FOR INVESTORS

Santa Rosa City, often called the "Motor City of the Philippines," is a major economic powerhouse in Laguna. Strategically located along the South Luzon Expressway (SLEX), the city offers seamless access to Metro Manila and nearby provinces, making it an ideal destination for businesses and investors. With a strong industrial base, a growing commercial sector, and a business-friendly local government, Santa Rosa continues to attract multinational corporations, startups, and entrepreneurs.

The city is home to key manufacturing hubs, including the Toyota Special Economic Zone (SEZ) and Greenfield Automotive Park, where global automotive giants such as Toyota and Mitsubishi operate. Major food and beverage companies like Monde-Nissin, San Miguel Brewery, and Coca-Cola also have large production facilities in the city. Santa Rosa's industrial success is further boosted by the Philippine Economic Zone Authority (PEZA), which offers incentives and streamlined regulatory processes for investors.


Why invest in Santa Rosa, Laguna?

• Economic Growth and Industrial Strength

Santa Rosa is a major economic driver in the CALABARZON region, home to numerous multinational corporations in manufacturing, automotive, food and beverage, and technology. Leading companies such as Toyota Motor Philippines, Mitsubishi Motors, Monde-Nissin, Coca-Cola, and San Miguel Brewery have established their manufacturing plants in the city, benefiting from its well-developed infrastructure and accessibility.

The presence of Special Economic Zones (SEZs), including the Toyota Special Economic Zone and Greenfield Automotive Park, further strengthens Santa Rosa's industrial sector. These zones, regulated by the Philippine Economic Zone Authority (PEZA), offer investors tax incentives, streamlined business processes, and an efficient logistics network.

• Strategic Location and Connectivity

Santa Rosa's location along the South Luzon Expressway (SLEX) provides seamless access to Metro Manila and other key provinces in Southern Luzon. The city serves as a gateway to Tagaytay, Batangas, and Cavite, making it an ideal hub for logistics and trade.

Transportation infrastructure continues to improve, with projects like the Cavite-Laguna Expressway (CALAX) and the future expansion of railway systems enhancing mobility. These developments not only support industrial growth but also make Santa Rosa a prime choice for residential and commercial investments.

• Thriving Business and Investment Climate

The local government of Santa Rosa actively promotes a business-friendly environment through efficient policies and digital transformation. The city has streamlined its business registration and permit renewal processes by introducing an online system and a "one-stop shop" for entrepreneurs.

Santa Rosa has also attracted significant investments in the business process outsourcing (BPO) sector, with global companies such as IBM, Concentrix, Teletech, and iQor setting up operations. In 2024, Santa Rosa was ranked as the fourth top BPO destination in the Philippines, following Metro Manila, Cebu, and Davao. This growing industry continues to create employment opportunities and boost the local economy.

• Expanding Real Estate and Retail Sector

Real estate in Santa Rosa is booming, with top developers like Ayala Land, SMDC, and Vista Land investing in residential, commercial, and mixed-use developments. The rise of high-end communities like Nuvali, Greenfield City, and Eton City has transformed Santa Rosa into a prime location for both businesses and families.

The city is also a retail hub, with major shopping malls such as SM City Santa Rosa, Robinsons Santa Rosa, and Paseo de Santa Rosa catering to residents and visitors. The growing population and increasing consumer spending make Santa Rosa an attractive market for retail and service-based investments.

• Commitment to Sustainable Development

Despite its rapid urbanization, Santa Rosa is committed to sustainability. Nuvali, a massive eco-city development by Ayala Land, integrates green living with modern urban conveniences, featuring bike lanes, nature parks, and renewable energy initiatives. The local government has also launched programs to promote environmental sustainability and urban planning that balances economic growth with ecological preservation.

• Education and Healthcare

Santa Rosa is home to top educational institutions, including Ateneo Graduate School of Business, De La Salle University - Laguna Campus, and the University of Santo Tomas - Santa Rosa, making it an ideal location for families and businesses seeking a well-educated workforce.

In terms of healthcare, the city boasts modern medical facilities such as The Medical City South Luzon, QualiMed Hospital, and Sta. Rosa Hospital & Medical Center. These institutions provide high-quality healthcare services, supporting the growing population and ensuring a healthy workforce for businesses operating in the area.

• Cultural and Historical Significance

Santa Rosa is not just an economic hub-it is also rich in history and culture. The Santa Rosa de Lima Parish, built in 1792, stands as a testament to the city's Spanish-era heritage. The local government has preserved its historical sites while promoting tourism and cultural events that attract both local and international visitors.

How to Establish a Business in Santa Rosa, Laguna?

Setting up a business in Santa Rosa, Laguna, offers entrepreneurs a unique opportunity to thrive in one of the most dynamic cities in the CALABARZON region. With its strong industrial base, growing commercial sector, and a government that actively supports businesses, Santa Rosa provides an ideal environment for startups and established enterprises alike. Whether you're launching a small business or expanding an existing one, following the right steps ensures a smooth and legal setup.

Step 1: Choose a Business Structure

Before anything else, decide on the type of business structure that suits your needs. Your options include:

• Sole Proprietorship - Owned and operated by an individual.
• Partnership - Owned by two or more individuals sharing profits and responsibilities.
• Corporation - A separate legal entity with shareholders.
• Cooperative - A business owned by a group of people with common interests.

Step 2: Register Your Business Name

• For Sole Proprietorships: Register with the Department of Trade and Industry (DTI) via their website (www.bnrs.dti.gov.ph) or at a DTI office.
• For Partnerships and Corporations: Register with the Securities and Exchange Commission (SEC) through their online platform (www.sec.gov.ph).
• For Cooperatives: Register with the Cooperative Development Authority (CDA).

Step 3: Secure Barangay Clearance

Visit the barangay hall where your business will be located and apply for a Barangay Business Clearance. Requirements usually include:

• Completed application form
• Proof of business address (rental agreement or land title)
• DTI/SEC registration certificate
• Valid ID of the business owner

Step 4: Obtain a Business Permit from the Santa Rosa City Hall

After securing Barangay Clearance, proceed to the Business Permits and Licensing Office (BPLO) at the Santa Rosa City Hall. Requirements include:

• Barangay Business Clearance
• Lease contract or land title
• DTI/SEC/CDA registration certificate
• Occupancy permit (for commercial spaces)
• Sanitary permit (from the City Health Office)
• Fire Safety Inspection Certificate (from the Bureau of Fire Protection)
• Community Tax Certificate (Cedula)
• Valid IDs of the business owner(s)

Step 5: Register with the Bureau of Internal Revenue (BIR)

Register your business with the BIR to obtain a Tax Identification Number (TIN) and secure an Authority to Print (ATP) official receipts and invoices. Visit the Revenue District Office (RDO) covering Santa Rosa and submit:

• Completed BIR Form 1901 (for sole proprietors) or 1903 (for corporations)
• DTI/SEC/CDA registration certificate
• Mayor's Permit
• Lease contract or proof of business address
• Books of accounts

Step 6: Register with Social Welfare Agencies

If your business will hire employees, register with the following agencies:

• Social Security System (SSS) - Provides benefits for employees
• PhilHealth - Offers healthcare benefits
• Pag-IBIG Fund - Provides housing and savings programs

Step 7: Open a Business Bank Account

Most banks require the following documents to open a business account:

• DTI/SEC/CDA registration certificate
• Mayor's Permit
• BIR Certificate of Registration (Form 2303)
• Valid IDs of the owner(s) and authorized signatory
• Initial deposit, depending on the bank's requirements

Step 8: Apply for Additional Permits and Licenses (If Applicable)

Some businesses may require special permits from regulatory agencies:

• Food and Beverage - Food handlers' permit and sanitation permit from the City Health Office
• Retail and Wholesale - DTI Fair Trade Enforcement Bureau license
• Financial Services - Bangko Sentral ng Pilipinas (BSP) approval
• Construction and Real Estate - Housing and Land Use Regulatory Board (HLURB) accreditation

Step 9: Promote and Grow Your Business

Once legally established, focus on marketing and expansion strategies such as:

• Creating a social media presence
• Building partnerships with local businesses
• Joining business organizations like the Santa Rosa Chamber of Commerce
• Exploring government incentives for startups and small businesses
  
  

Investment Opportunities in Santa Rosa Laguna

Santa Rosa, Laguna, welcomes visitors with smooth accessibility through the Cavite-Laguna Expressway (CALAX), providing a seamless connection to the city. As a growing economic hub, it is home to premier master-planned communities, including the expansive 2,290-hectare Nuvali, Ayala Land's largest eco-city, and the 600-hectare Eton City, a township developed by the LT Group, featuring a mix of residential, commercial, and recreational spaces.

The city offers a tranquil suburban lifestyle, serving as a retreat from the fast-paced environment of Metro Manila. According to city officials, its accessibility enhances its appeal as a prime residential destination for professionals working in the capital.

Recognized as part of the National Economic and Development Authority (NEDA) CALABARZON's Southern Luzon strategic development cluster, Santa Rosa is poised to become a key gateway to the region. With increasing migration and a growing population, the city continues to position itself as a sustainable and progressive urban center, balancing economic growth with quality living.



Infrastructure Development

Road and Highway Expansion

• • Cavite-Laguna Expressway (CALAX): This ongoing project enhances connectivity between Cavite and Laguna, reducing travel time to Metro Manila and boosting logistics efficiency.
  • South Luzon Expressway (SLEX) Expansion: Continuous upgrades and extensions improve accessibility for businesses and residents.
  • Santa Rosa-Tagaytay Road Widening: Eases traffic congestion and improves access to tourism and commercial zones.

Public Transport and Railway Projects

• • Philippine National Railways (PNR) South Long-Haul Project: Plans to enhance commuter and cargo transport between Metro Manila and Bicol, with Santa Rosa as a key stop.
  • Modernized Transport Systems: Opportunities for investment in e-jeepneys and bus franchises as part of the public transport modernization initiative.

Commercial Real Estate Investment

Santa Rosa's commercial sector is expanding rapidly due to increasing business activity and a growing middle-class population.

Existing Major Malls

• • SM City Santa Rosa - One of the largest shopping and business hubs in the city.
  • Robinsons Santa Rosa - A growing retail and lifestyle center.
  • Paseo de Santa Rosa - A premium shopping and dining destination.
  • Vista Mall Santa Rosa - Serves nearby residential and business communities.

Strip Malls and Commercial Lot Development

• • Rising demand for retail spaces in residential districts.
  • High return on investment for commercial properties near business hubs.

Industrial Developments

Santa Rosa is known as the "Motor City of the Philippines" due to its thriving automotive and manufacturing industry.

Existing Industrial Parks

• • Laguna Technopark - Home to major multinational and local manufacturing firms.
  • Greenfield Automotive Park - Houses car manufacturers and related industries.
  • Santa Rosa Business Park - A growing hub for logistics and commercial activities.

Warehouse and Logistics Investments

• • Distribution Centers - Increasing demand for logistics hubs for e-commerce and retail businesses.
  • Cold Storage Facilities - Supporting food and pharmaceutical supply chains.

Business Process Outsourcing (BPO) and IT Centers

Santa Rosa is emerging as a prime location for BPO and IT companies due to its skilled workforce and lower operational costs compared to Metro Manila.

Existing BPO Companies

• • Concentrix Santa Rosa - A major player in customer service outsourcing.
  • Teletech Santa Rosa - Provides IT and customer service support.
  • IBM Business Services - Operating within the Laguna Technopark.

Opportunities in IT and BPO

• • Co-Working Spaces - Growing demand for flexible workspaces.
  • Call Centers & Back-Office Services - Expanding due to cost-effective operations outside Metro Manila.

Residential Development

With its rapid urbanization and economic growth, Santa Rosa has become a prime location for residential investments.

Condominium Development

• • Avida Parkway Settings NUVALI - Mid-range condo development for professionals.
  • Amaia Steps Parkway NUVALI - Affordable condo units for young families and first-time homeowners.
  • Solen Residences - Premium condo units for upscale living.

Subdivision and Housing Projects

• • Condominiums - Ideal for investors seeking hassle-free properties with modern facilities. Developments in Nuvali and Greenfield City cater to both young professionals and retirees, offering convenience and contemporary living.
  • Land Parcels - For those who prefer to construct custom homes or rental units, purchasing lots in these master-planned communities provides flexibility and potential for long-term value appreciation.
  • Pre-Selling Properties - These investments are typically more affordable during the early stages, with the potential for significant value growth upon completion.

Santa Rosa's real estate sector, particularly in Nuvali and Greenfield City, is expected to remain strong in 2025. Whether you're looking for a retirement home or rental investment, now is the time to seize the opportunity. With its thriving economy, well-developed infrastructure, and peaceful surroundings, Santa Rosa is not just a place to live-it's a place to build a prosperous future.

Retail and Commercial Establishments

Santa Rosa's growing population and increasing disposable income drive retail investments.

• Retail Investment Opportunities
  • Franchise Businesses - Fast food chains, coffee shops, and convenience stores.
  • Standalone Commercial Buildings - Office spaces and small enterprises.
  • Supermarkets and Department Stores - Expanding consumer demand.
    
• Existing Shopping Hubs
  • WalterMart Santa Rosa - A leading community shopping center.
  • The Outlets at Lipa NUVALI - A retail destination offering branded outlets.

Healthcare and Wellness Services

The demand for quality healthcare is growing, creating opportunities for private medical investments.

• Existing Hospitals and Medical Centers
  • The Medical City South Luzon - A top-tier private hospital.
  • QualiMed Hospital Santa Rosa - Offers advanced medical services.
  • Asian Hospital & Medical Center (nearby Alabang) - Serves Santa Rosa residents seeking premium healthcare.
    
• Investment Prospects
  • Private Clinics and Specialty Centers - Dermatology, dental, and rehabilitation facilities.
  • Wellness and Fitness Centers - Yoga studios, spas, and physical therapy centers.
    

Tourism and Hospitality

Santa Rosa is a gateway to Laguna's top tourist destinations, making it a great location for tourism-related businesses.

• Hotel and Resort Investments
  • Boutique Hotels - Catering to business travelers and tourists.
  • Eco-Resorts & Farm Stays - Capitalizing on sustainable tourism.
  • Theme Park Resorts - Expanding accommodations near Enchanted Kingdom.
    
    
• Popular Tourist Attractions
  • Enchanted Kingdom - The country's largest theme park.
  • NUVALI Park and Wildlife Sanctuary - A recreational and eco-tourism destination.

Financial and Banking Services

Santa Rosa's economic growth has led to an increased need for banking and financial services.

• Major Banks
  • BDO, BPI, Metrobank, PNB, RCBC - Full-service banking facilities.
  • Microfinance Institutions - Supporting small businesses and entrepreneurs.
  • Fintech & Digital Payment Solutions - Rising demand for online banking and cashless transactions.

Education and Training Centers

Santa Rosa is home to prestigious schools and training centers, making it a prime location for educational investments.

• Existing Schools and Universities
  • De La Salle University - Laguna Campus - Offers business, IT, and engineering courses.
  • Polytechnic University of the Philippines - Santa Rosa - A top institution for higher education.
  • Laguna BelAir Science School - A leading K-12 institution.
• Investment Opportunities
  • Private Schools & International Learning Centers - Catering to expatriates and professionals.
  • Technical & Vocational Training Institutes - Providing skills training for industrial jobs.
  • IT & Digital Skills Training Programs - Supporting BPO and tech industries.

Geographic, Demographic, and Labor Force Information

Geography & Demography:

Santa Rosa is a component city located in the province of Laguna, Philippines. It encompasses a land area of approximately 54.84 square kilometers, accounting for about 2.84% of Laguna's total area. As of the 2020 Census, Santa Rosa has a population of 414,812, representing 12.26% of the province's population. This results in a population density of approximately 7,564 inhabitants per square kilometer.

Economy:

Santa Rosa is a major economic hub in Laguna and CALABARZON, significantly contributing to the region's growth. In 2023, Laguna's economy grew by 3.9%, with a Gross Domestic Product (GDP) of PHP 1,029.31 billion. The city is home to several industrial zones, including the Laguna Technopark and Greenfield Automotive Park, which house multinational corporations such as Toyota, Nissan, and Coca-Cola. The commercial sector is also thriving, with major shopping centers like SM City Santa Rosa and Robinsons Sta. Rosa and Solenad in Nuvali serve the growing population. Santa Rosa's strong real estate market, with developments like Nuvali and Eton City, further contributes to its economic expansion.

Labor Force Statistics:

Santa Rosa benefits from a skilled workforce engaged in various sectors, including manufacturing, business process outsourcing (BPO), and retail. As part of Laguna, the province recorded an employment rate of 95.2% in February 2023. Many Santa Rosa residents work in the automotive and electronics manufacturing industries, while others are employed in the expanding BPO sector. The city's labor force is supported by educational institutions such as the Polytechnic University of the Philippines (PUP) - Santa Rosa and the University of Santo Tomas (UST) - Santa Rosa, which help develop skilled professionals for the local economy.

Religion:

The predominant religion in Santa Rosa is Roman Catholicism, with several historic churches, including the Santa Rosa de Lima Parish Church, playing a central role in the community. The city also has a growing presence of other Christian denominations, such as Iglesia ni Cristo and various Protestant churches. Other faiths, including Islam and Buddhism, are also practiced by a small percentage of the population, reflecting the city's increasing diversity due to migration and urban development. Religious festivals and celebrations, such as the feast of Santa Rosa de Lima, are integral to the city's cultural identity.

Santa Rosa continues to evolve as a key city in Laguna, with its booming economy, expanding workforce, and strong religious and cultural foundations making it a desirable place for investment and settlement.

Minimum Wage Rates in Santa Rosa:

As issued by the Department of Labor and Employment (DOLE) in September of 2024, below is the table presenting the minimum wage rates in the entire Province of Laguna:

Cost of Living in Santa Rosa

Santa Rosa, Laguna, offers a cost of living that balances modern amenities with affordability. Here's a breakdown of typical expenses:

Housing:

• Rent for a 1-Bedroom Apartment:
  • City Center: Approximately ₱8,800 per month.
  • Outside City Center: Around ₱7,100 per month.

Food:

• Meal at a Restaurant:
  • Inexpensive: ₱140 to ₱200
  • Mid-range (3-course for 2 people): ₱700 to ₱1,200
  • Fast food meal: Approximately ₱130 to ₱160
• Market Prices:
  • Rice: ₱60 to ₱80 per kg
  • Bread: ₱50 to ₱70
  • Meat: ₱250 to ₱500 per kg
  • Vegetables: ₱90 to ₱160 per kg
  • Fruits: ₱85 to ₱220 per kg

Transportation:

• One-way Ticket (Local Transport): ₱14 to ₱20
• Taxi Fare per Kilometer: ₱13 to ₱20
• Gasoline (1 Liter): ₱67 to ₱79

Education:

• Private Schools:
  • Primary School (Annual): ₱30,000 to ₱50,000
  • Secondary School (Annual): ₱30,000 to ₱50,000
  • College/University (Annual): ₱50,000 to ₱70,000

Health (Consultation Fee):

• Private Hospital/Clinics: Approximately ₱700 to ₱1,000 per visit.

Utilities:

• Basic Utilities (Electricity, Water, Garbage) for an 85m² Apartment: ₱7,900 per month.
• Mobile Data (10GB+): ₱1,800 per month.
• Internet (60 Mbps or more): ₱1,400 per month.

Internet Providers:

Residents in Santa Rosa have access to several internet service providers (ISPs) offering various plans and services. Here are some of the notable ISPs in the area:

• PLDT: 35 Mbps - 1 Gbps; ₱899 - ₱9,499 per month
• Globe Telecom: 25 Mbps - 1.5 Gbps; ₱999 - ₱7,499 per month
• Converge ICT Solutions: 200 Mbps - 800 Mbps; ₱1,500 - ₱3,000 per month
• FiberBlaze: 150 Mbps to 1 Gbps; ₱999 - ₱2,999 per month
• Imperial Network Inc.: 25 Mbps - 100 Mbps; ₱799 - ₱1,499 per month
• Cablelink: 10 Mbps - 100 Mbps; ₱1,499 - ₱5,499 per month

These figures provide a general overview of the cost of living in Santa Rosa, Laguna. Actual expenses may vary based on individual preferences and lifestyle choices.

Distance and Mode of Transportation from Santa Rosa to Metro Manila and NAIASanta Rosa, Laguna, is strategically located approximately 40 kilometers south of Metro Manila and about 34 kilometers from Ninoy Aquino International Airport (NAIA). Travelers have several transportation options to and from these destinations, each varying in cost, travel time, and convenience.

Local Officials and Offices:

J. P Rizal, City Government Center, City of Santa Rosa, Laguna, Philippines, 4026
Local Number: (049)530-0015(Local 0)
Manila Line: (02) 8519-4024

Office of the City Mayor

• HON. ARLENE B. ARCILLAS
• 1037 / 1402 / 5202

Office of the City Vice Mayor

• HON. ARNOLD B. ARCILLAS
• 5201 / 5205 / 5206 / 5207

City Health Office II

• Dept. Head - DR. ERWIN M. ESCAL, MD
• 5502 / 544-1285

City Health Office I

• Dept. Head - DR. SOLEDAD ROSANNA C. CUNANAN, MD

Office of the City Administrator

• Dept. Head - ATTY. LEONARDO M. RAGAZA JR.
• 2801 / 2802 / 2805

City Agriculture Office

• Dept. Head - MR. JOSELITO M. BATITIS, RA
• 5302

City Assessor's Office

• Dept. Head - MS. CECILIA L. GABAYAN
• 1101 to 1105

Bids and Awards Committee

• BAC Chairman - DR. ERWIN M. ESCAL, MD
• 2601 / 2602

Business Permit and Licensing Office

• Dept. Head - MS. OLIVIA M. LAUREL
• 3801 / 3802 / 3803 / 1026

City Budget Office

• Dept. Head - MS. NENITA B. CARTAGENA
• 2901 / 2902

Office of the Building Official

• Dept. Head - ENGR. MYLES H. FUNTILA
• 3501

Business Club

• City Environment and Natural Resources Office
• Dept. Head - MS. MARIA AMOR A. SALANDANAN
• 4401 / 4402

City Information Office

• Dept. Head - MR. TUGARIS L. ZAPANTA
• 3701 / 3702

City Information Technology Office

• Dept. Head - MR. HARRY A. PAGKALINAWAN
• 8022 to 8025 / 2302 / 2302

City Cultural Affairs (Clean & Green)

• Executive Assistant IV - MRS. JOSEFINA B. ARCILLAS
• 3601 / 3602

Commission on Audit

• Dept. Head - MS. SOPHIE WILDA P. DULLAS
• 2401 / 2402

City Cooperative Development Office

• Dept. Head - MR. MARK PAULO G. VELASCO, EnP
• 4701 / 4801

City Urban Development & Housing Office

• Dept. Head - MS. PEARLEE B. ZAVALLA, EnP
• 3101

Civil Security Unit

• Dept. Head - MR. NIÑO MARCO R. VILLANUEVA, RN, MPA
• 3201

City Social Welfare & Development Office

• OIC - MS. MARIVIC E. CONGRESO, RSW, MMPA
• 1301 / 1302

City Engineering Office

• Dept. Head - ENGR. ALBERTINI S. SOLATAN, MPMG
• 3502 / 3504

Image Credit:

1. https://mb.com.ph/2025/1/17/the-property-geek-philippine-real-estate-market-2025-still-a-good-year-to-invest
2. https://business.inquirer.net/471045/booming-sta-rosa-eyes-sustainable-future
3.