Diskurso PH - Tanglaw ng Katotohanan. Gabay ng Pagtitiwala

San Pablo City

REGION IV-A | Laguna
Prepared by Marc Lloyd Daray

INFORMATION FOR TOURISTS

San Pablo City is a first-class component city in Laguna province, located 82 kilometers south of Manila. Known as the "City of Seven Lakes," it's famous for its natural crater lakes formed by volcanic activity. The city combines historical significance with natural attractions, making it a popular weekend destination for both local and foreign tourists.

Before becoming San Pablo City, the area was originally known as the Village of Sampaloc. The landscape was characterized by mountain ranges and quiet volcanic peaks, creating a natural fortress in the uplands. This city originally got its name from the Caesalpiniaceus tamarind trees (locally known as Sampaloc) that grew abundantly in the area. Under Spanish colonial rule, the village was renamed San Pablo de los Montes (Saint Paul of the Mountains), reflecting both its religious conversion and geographical features.

Top Historical and Tourist Attractions

The Seven Lakes of San Pablo City

San Pablo City's most distinctive natural attractions are its seven crater lakes, which were formed by volcanic activity thousands of years ago. These lakes, locally known as "Pitong Lawa," are the only group of crater lakes in the Philippines.

Sampaloc Lake: The largest and most accessible of the seven lakes, Sampaloc Lake sits at the heart of San Pablo City. Covering 104 hectares, this lake serves as a popular recreational spot for locals and tourists. The lake's periphery features a 1.2-kilometer promenade where visitors can jog, exercise, or enjoy local cuisine from surrounding restaurants. The lake supports local fishing communities and hosts various water activities.

Lakes Pandin and Yambo: These twin lakes are separated by a narrow mountain ridge. Lake Pandin, spanning 20.5 hectares, offers bamboo raft rides managed by a women's cooperative. Visitors can enjoy traditional Filipino meals served aboard these rafts while floating on the crystal-clear waters. Lake Yambo, slightly larger at 28.5 hectares, is known for its deeper waters and more secluded location.

Lake Palakpakin: The second-largest among the seven lakes, Palakpakin Lake covers 43 hectares. The lake is surrounded by agricultural land and supports local fishing activities. Its shoreline features several fish cages where tilapia farming is practiced.

Lake Mohikap: Also known as "Muhikap," this 22.89-hectare lake is characterized by its steep banks and surrounding forest cover. The lake maintains its pristine condition due to less commercial development around its shores.

Lake Calibato: Located in Barangay Sto. Angel, Calibato Lake spans 42 hectares. The lake is known for its serene environment and is popular among bird watchers due to the various bird species that visit its shores.

Lake Bunot: The smallest of the seven lakes at 14 hectares, Bunot Lake is named after the bunot (coconut husks) that were once abundant in the area. The lake supports small-scale fishing activities and is surrounded by coconut plantations.

Visiting Information:

Best Time to Visit: The lakes are accessible year-round, but the best time to visit is during the dry season (December to May) when the weather is more favorable for outdoor activities.

Activities Available:

- Bamboo rafting (especially in Lake Pandin)
- Swimming in designated areas
- Bird watching
- Photography
- Fishing (with proper permits)
- Picnicking
- Walking/jogging (around Sampaloc Lake)

Getting There: Most lakes are accessible by tricycle or private vehicle from San Pablo City proper. Lake Pandin and Yambo require short treks from the main road. Local guides are available for lake tours.

San Pablo Cathedral

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The San Pablo Cathedral, also known as the Cathedral of St. Paul the First Hermit, stands as the mother church of the Diocese of San Pablo. Located in the heart of San Pablo City, this historic church was established in 1586 and was initially built as a small chapel by Augustinian missionaries.

The cathedral's bell tower, which stands adjacent to the main church building, is one of its most distinctive features. Inside, visitors can find several religious artifacts and paintings. The ceiling features intricate designs, while the main altar is decorated with religious statues and ornate carvings.

Location: M.L. Quezon Corner P. Gomez Street, San Pablo City
Geography: The cathedral is situated at the city center, along Marcos Paulino Street, making it easily accessible to both locals and tourists.

Visiting Information:

Mass Schedule: Daily masses are held in both Filipino and English
Morning masses: 6:00 AM and 7:30 AM
Evening masses: 6:00 PM
Sunday masses have additional schedules
The cathedral is open for visitors outside mass hours

Sulyap Gallery Cafe and Restaurant

Sulyap Gallery Cafe and Restaurant is a heritage destination in San Pablo City that combines Filipino-Spanish colonial architecture, traditional cuisine, and cultural artifacts. Located at Cocoland Compound, Barangay Del Remedio, this establishment features restored ancestral houses from the 1880s, converted into a museum, restaurant, and boutique hotel.

Location: Cocoland Compound, Brgy. Del Remedio San Pablo City, Laguna

Restaurant Features: The restaurant serves traditional Filipino cuisine with Spanish influences. The dining area is set in a restored casa (house) with period furniture, offering guests an authentic heritage dining experience. Large windows provide natural lighting and views of the surrounding garden.

Signature Dishes:

- Pancit Chami (San Pablo's local noodle dish)
- Kulawong Puso ng Saging (banana blossom in coconut milk)
- Crispy Pata
- Kare-Kare
- Sinigang na Baboy Price Range: ₱300-₱800 per person

Museum Gallery: The museum houses an extensive collection of Filipino antiques, including:

- Religious artifacts
- Colonial-era furniture
- Vintage photographs
- Traditional Filipino clothing
- Ancient pottery and household items
- Entrance Fee: ₱50 per person

Visiting Information:

Restaurant: 10:00 AM - 9:00 PM daily
Museum: 10:00 AM - 6:00 PM daily

Culinary and Cultural Attractions

The Town Fiesta and Coconut Festival

Held every January 15, transforms the city into a vibrant celebration of local culture. The streets come alive with dancers, colorful floats, and nightly concerts. The festival features various competitions, including the "Lakan at Mutya ng San Pablo" pageant, the "Mr. & Ms. CocoStar" contest, and modern additions like CocoArt, CocoPhoto, and TikTok competitions.

Holy Week: The Samahan ng Mahal na Pasyon organizes a grand Lenten procession on Good Friday. Starting from St. Paul the Hermit Church, this solemn event features more than 60 carrozas displaying scenes from Christ's Passion. The procession draws thousands of devotees from across the region.

The Santacruzan and Flores de Mayo: These celebrations mark the end of May. Young women in elegant gowns participate in evening parades and offer flowers to the Blessed Virgin Mary. The Santacruzan recreates the historical discovery of Christ's Cross, featuring sagalas (muses) with their consortes (escorts) walking under illuminated arches. The procession culminates with the appearance of Reyna Elena (Queen Helena) and Constantino (Constantine), representing the historical figures who discovered the Holy Cross.

All Saints' Day and All Souls' Day: Filipinos throughout the country celebrate these important occasions in their predominantly Catholic country. Families gather at cemeteries to honor their departed loved ones, creating a unique atmosphere that combines remembrance with celebration. They decorate graves with flowers and candles, share meals, and often stay overnight at the cemetery. These days are marked by prayers, music, and family reunions, reflecting the Filipino tradition of maintaining strong connections with deceased relatives.

Local Cuisine

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Tilapia: The Tilapia from Sampaloc Lake is one of the city's most famous offerings. These freshwater fish are usually served grilled or deep-fried and are known for their distinct taste due to the lake's natural ecosystem. Local restaurants around Sampaloc Lake specialize in various tilapia dishes.

Pancit Bato: A local noodle dish unique to San Pablo, features thick, round noodles made from flour and eggs. Unlike regular pancit, these noodles are firmer and chewy, usually served with vegetables and meat in a savory sauce.

Kesong Puti (White Cheese): This is a traditional fresh cheese made from Carabao milk. This soft, white cheese has a mild, slightly salty taste and is often eaten for breakfast with hot pandesal or used as an ingredient in various local dishes.

Kulang-Kulang: This is a traditional snack made from coconut milk, rice flour, and brown sugar, wrapped in banana leaves and steamed until firm.

Lambanog: A local coconut wine that is produced from coconut sap and is known for its potent alcohol content. The city's version is particularly praised for its pure, clean taste.

Pinaete: This is a special vinegar made from coconut sap and is unique to San Pablo. This vinegar is naturally fermented and is essential in local dishes, particularly as a dipping sauce.

Bukayo: This food is made from freshly grated coconut meat cooked with brown sugar until golden brown and is a popular pasalubong (souvenir) item.

Pitchi-Pitchi: This is a chewy delicacy made from cassava, coconut milk, and sugar, wrapped in banana leaves and topped with grated coconut.

Kalamay: A sticky rice cake made with coconut milk and brown sugar, traditionally served wrapped in banana leaves.

Top Restaurants

Nardo's Place Sizzling Republic: Nardo's Place has been serving sizzling meals to locals and tourists for over two decades. The restaurant offers a casual dining experience with their signature sizzling plates served on hot metal plates. Their portions are generous, and prices are reasonable, making it a popular choice for families and groups.
- Specialty Cuisine: Filipino sizzling dishes
- Must-try dishes: Sizzling Bulalo, Sizzling Sisig, Sizzling Bangus
- Price Range: ₱150 - ₱350 per person
- Address: C. Balverde, San Pablo City, Laguna
Suki Alfresco: Suki Alfresco offers a unique outdoor dining experience with a view of the city's landscape. The restaurant specializes in Japanese cuisine while also serving Filipino favorites. Their modern take on traditional dishes and intimate atmosphere make it perfect for casual dining or special occasions.
- Specialty Cuisine: Japanese-Filipino fusion
- Must-try dishes: Sushi rolls, Ramen, Tempura
- Price Range: ₱300 - ₱800 per person
- Address: San Rafael Cipriano Colago Ave, 1, San Pablo City, 4000 Laguna
PatisTito Garden Cafe: Set in a beautiful garden setting, PatisTito Garden Cafe offers traditional Laguna cuisine in a heritage house environment. The restaurant showcases local ingredients and cooking methods, with recipes passed down through generations. Their garden setting provides a peaceful atmosphere perfect for long lunches and afternoon coffee.
- Specialty Cuisine: Traditional Laguna dishes
- Must-try dishes: Kulawo, Ginataang Kuhol, Pinais na Tilapia
- Price Range: ₱250 - ₱600 per person
- Address: Sta. Cruz, San Pablo City, Laguna

Sulyap Gallery Cafe: Housed in a restored Spanish colonial house, Sulyap Gallery Cafe combines dining with cultural heritage. The restaurant serves traditional Filipino cuisine while surrounded by antique furniture and art pieces. Diners can enjoy their meals while experiencing a glimpse of San Pablo's rich history.
- Specialty Cuisine: Traditional Filipino
- Must-try dishes: Kare-Kare, Crispy Pata, Bibingka
- Price Range: ₱300 - ₱700 per person
- Address: Cocoland Complex, Barangay Del Remedio, San Pablo City

Top Hotels and Accommodations

Casa San Pablo: This is a charming bed and breakfast nestled in the heart of San Pablo City, Laguna. This rustic country inn showcases local culture and artistry while providing a cozy retreat for travelers seeking an authentic Filipino hospitality experience.
- Key Features: Swimming pool surrounded by garden landscapes, Art gallery featuring local artists, Reading nooks with books about local culture, & Dining area serving home-cooked Filipino meals
- Room Price Range: ₱3,500 to ₱5,500 per night (includes breakfast)
- Address: Colago Avenue, Brgy. San Roque San Pablo City, Laguna
Casa Palmera Hotel: A modern boutique hotel nestled in the heart of San Pablo City. Casa Palmera offers a blend of contemporary comfort and local hospitality, featuring well-appointed rooms with modern amenities. The hotel is particularly known for its rooftop restaurant, which offers panoramic views of the city.
- Key Features: Rooftop restaurant, conference facilities, free WiFi, 24-hour front desk
- Room Price Range: ₱2,500 to ₱4,500 per night
- Address: Brgy. San Nicolas, San Pablo City, Laguna
Diwata Nature Resort: Located amidst lush greenery, Diwata Nature Resort provides a peaceful escape from city life. The resort features native-inspired accommodations and a swimming pool surrounded by tropical gardens. It's an ideal venue for both family gatherings and corporate events.
- Key Features: Swimming pool, function halls, garden area, parking space
- Room Price Range: ₱3,000 - ₱5,000 per night
- Address: Malabanban Road, Santo Angel, San Pablo City, Laguna
Villa Escudero Plantations & Resort: This historic plantation-turned-resort stands as one of San Pablo City's most prestigious accommodations, offering a genuine Filipino heritage experience since 1981. Guests can stay in well-appointed rooms that blend modern comfort with classic Filipino design elements, while the resort's sprawling grounds include a working plantation, a museum, and the famous Waterfalls Restaurant.
- Key Features: Traditional Filipino dishes, farm-to-table local specialties, & waterfall restaurant dining experience
- Room Price Range: ₱6,000 to ₱15,000 per night
- Address: Pan-Philippine Highway, San Pablo City, Laguna
Auravel Grande Hotel and Resort: This hotel stands as one of San Pablo City's premier accommodations, offering modern comfort in a serene setting. The hotel features well-appointed rooms with air conditioning and free WiFi, making it ideal for both business and leisure travelers.
- Key Features: Guests can enjoy access to a swimming pool, on-site dining, and comprehensive amenities, including 24-hour front desk service, concierge assistance, & room service
- Room Price Range: ₱2,500 - ₱8,000 per night
- Address: Mahabang Parang Brgy. San Francisco Calihan, San Pablo City, Laguna

San Pablo City Tourism Office

Contact Person: Ma. Donnalyn E. Briñas
Contact Number: 562-1429
Address: Tourist Information Center, Dona Leonila Urban Park
Website: San Pablo City Government Tourism

Image Sources:

1. https://sanpablocityassociation.org/?page_id=121
2. https://www.judethetourist.com/7-lakes-of-san-pablo-city-tourist-spots/
3. https://commons.wikimedia.org/wiki/File:San_Pablo_Cathedral_exterior_2.jpg
4. https://shoestringdiary.wordpress.com/2016/09/26/another-glimpse-of-san-pablo-the-sulyap-cafe/
5. https://www.flickr.com/photos/jeromebonto/24940237657
6. https://www.yummy.ph/recipe/pancit-bato-recipe
7. https://www.booking.com/hotel/ph/marciano.html
8. https://www.tripadvisor.com/LocationPhotoDirectLink-g298457-d7651769-i486383044-Suki_Alfresco-San_Pablo_City_Laguna_Province_Calabarzon_Region_Luzon.html

INFORMATION FOR INVESTORS

San Pablo City, located in Laguna province, is primarily an agricultural hub, with 77.16% of its total land area dedicated to crop production. While neighboring cities in western Laguna experienced rapid industrialization, San Pablo maintained its semi-developed residential character but has been positioning itself as an ecotourism destination.

The city has attracted interest from BPO companies looking to establish operations in Southern Luzon, indicating potential for growth in the IT-BPO sector. The establishment of SM City San Pablo along Maharlika Highway marked a significant commercial development for the city.

The local economy is notably supported by the coconut industry and tourism, with Villa Escudero Plantations and Resort being a major attraction. The ambitious Hacienda Escudero development project, spanning 415 hectares, promises to bring significant investment through its planned resort communities, commercial establishments, and convention facilities.

The city is also known for its buko pie industry, with Colette's being the largest brand in the Laguna area, operating 34 stores. Despite some setbacks, such as the temporary closure of Franklin Baker Company's coconut processing facility, the city maintains its agricultural and tourism-focused economic base.

Why invest in San Pablo City?

San Pablo City is an emerging economic hub in the CALABARZON region. With its growing commercial landscape, strategic location, and business-friendly policies, it offers significant investment potential across various industries. Here's why investing in San Pablo City is a smart choice:

Economic Dynamism
San Pablo City has experienced steady economic growth driven by a combination of agricultural, commercial, and industrial activities. While historically known for coconut production, the city has diversified into retail, construction, real estate, and information technology.

Here are some manufacturing companies in San Pablo City:
- Panasonic Manufacturing Philippines Corporation,
- Motowheels, Inc.
- GSL Premium Food Export Corporation
- Biostar Nutri Products
- Sharp (Phils.) Corporation
- Franklin Baker Company of the Philippines

Moreover, the city benefits from remittances from overseas Filipino workers (OFWs), which fuel consumer spending and real estate investments. San Pablo's economy continues to expand, making it an attractive destination for entrepreneurs and investors alike.

Strategic Location and Urbanization
Situated in the province of Laguna, San Pablo City serves as a gateway to both Metro Manila and the Southern Luzon regions. It is accessible via the South Luzon Expressway (SLEX) and national highways, ensuring smooth logistics and connectivity for businesses. The city has seen significant urbanization, with modern developments rising alongside its historical charm.
Competitive and Business-Friendly Environment
San Pablo City has streamlined its business registration process, making it easier for entrepreneurs to set up shop. Local government policies support investments by providing tax incentives and assistance programs. The city has also been recognized for its ease of doing business, ensuring that investors face minimal bureaucratic hurdles. Public-private partnerships further contribute to the city's development, attracting both local and foreign investors. With a governance framework that prioritizes business growth, San Pablo City stands out as a competitive investment destination.
Support for MSMEs
Micro, small, and medium enterprises (MSMEs) play a crucial role in San Pablo's economy, contributing to job creation and innovation. The local government collaborates with agencies such as the Department of Trade and Industry (DTI) to offer training programs, financial assistance, and market exposure for small businesses.

Initiatives like trade fairs, digital marketing workshops, and business mentorship programs help MSMEs scale up and compete in a broader market. Investors looking to partner with or support MSMEs will find a strong network of local entrepreneurs eager to grow their ventures.
Proven Track Record of Attracting Investors
San Pablo City has successfully drawn investments across multiple industries, from retail giants to manufacturing firms. Companies in food processing, agribusiness, and logistics have set up operations due to the city's accessible location and skilled workforce. The real estate sector has also expanded, with developers investing in commercial spaces, residential communities, and mixed-use developments. The presence of multinational brands and established local businesses signals confidence in San Pablo's economic potential, proving its viability for future investments.
Number of BPO and IT Establishments
The city is gradually becoming a hub for business process outsourcing (BPO) and IT services. While Metro Manila remains the primary BPO destination, San Pablo offers a cost-effective alternative for companies looking to expand operations outside major urban centers. Call centers, IT support firms, and back-office service providers have begun setting up offices, benefiting from the city's educated workforce and improving digital infrastructure. As demand for remote work and outsourcing grows, San Pablo is well-positioned to attract more companies in this sector.

List of BPO Companies:
- Big Outsource
- aicom Solutions
- NettX marketing Solutions Ph
- infiniteCX
- Green Dial Solutions Philippines
Real Estate Companies
Major real estate developers have recognized San Pablo City's potential by investing in residential, commercial, and mixed-use projects. Companies such as Ayala Land, SMDC, PHirst Park Homes City of San Pablo, and Camella Homes have established subdivisions and condominium developments to cater to the city's expanding population.

Megaflow Real Estate Services, Ovialand Business Center, and other real estate services exist in the area to aid developers and aspiring homeowners. Real estate prices remain relatively affordable compared to Metro Manila, making it an attractive option for investors looking for high-growth potential properties.

Best condominiums and homes in San Pablo City:
- Mosaic Townhomes
- Metropolis San Pablo City
- Southwynd Residences
- PHirst Park Homes of San Pablo City
- Camella San Pablo

● Infrastructure Development

San Pablo City is benefiting from national and local infrastructure projects that enhance connectivity and economic activity. Road expansions, bridge improvements, and public transport upgrades have made commuting more efficient. Future projects, including expressway extensions and digital infrastructure enhancements, aim to further improve the city's business climate. These developments increase land value and create more opportunities for investment in real estate, logistics, and retail.

● Retail Establishments

The retail industry in San Pablo City is thriving, with the presence of major shopping malls such as SM City San Pablo and Puregold. These establishments attract both locals and tourists, boosting the city's economy.

Small and medium-sized retailers like San Pablo Towne Center, MR. DIY, Princeton Plaza, Dias Plaza, and Plaza Sobrante also contribute to the vibrant commercial landscape. With increasing consumer spending, investors in the retail sector can tap into a growing customer base.

● Education, Healthcare, and other Service Providers

A wide range of service providers, from healthcare to logistics, support San Pablo's growing economy. Hospitals, clinics, and wellness centers have expanded to meet the needs of residents and nearby communities.

Below are some of the notable hospitals in San Pablo City:

- Community General Hospital of San Pablo City
- San Pablo City General Hospital
- San Pablo Colleges Medical Center
- San Pablo City District Hospital
- San Pablo City Doctors' Hospital

Notable schools:

- San Pablo Colleges
- Laguna State Polytechnic University- San Pablo City Campus
- Pamantasan ng Lungsod ng San Pablo
- Laguna Colleges
- Canossa Colleges

Financial services like South Asia Link, Security Bank, and Sun Life Financial also exist in the area. Investors in service-based industries will find a ready market as demand for healthcare, financial services, and professional consultancy continues to rise.

How to Establish a Business in San Pablo City, Laguna?

Starting a business in San Pablo City, Laguna, involves several steps, from securing permits to complying with local regulations. The city government has streamlined the process to encourage entrepreneurship and investment. Below is a step-by-step guide to help you establish your business smoothly.

1. Determine Your Business Structure and Name

Before registering your business, decide on its structure. Will it be a sole proprietorship, partnership, or corporation? Each has different registration requirements and tax implications. After deciding, choose a unique business name and verify its availability:

- Sole Proprietorship: Register with the Department of Trade and Industry (DTI).
- Partnership or Corporation: Register with the Securities and Exchange Commission (SEC)

2. Secure Barangay Clearance

Visit the barangay hall where your business will be located and apply for a Barangay Business Clearance. This document certifies that your business complies with local community regulations. Requirements typically include:

- DTI or SEC registration certificate
- Valid ID of the business owner
- Lease contract (if renting) or land title (if owned)

3. Register with the Local Government (Business Permit)

Proceed to the San Pablo City Business Permits and Licensing Office (BPLO) to apply for a Mayor's Permit (Business Permit). Submit the following:

- DTI or SEC registration certificate
- Barangay Business Clearance
- Lease contract or proof of ownership
- Sanitary and Fire Safety Permits
- Community Tax Certificate (Cedula) from the City Treasurer's Office

Once approved, pay the corresponding fees at the City Treasurer's Office. The permit must be renewed annually.

4. Register with the Bureau of Internal Revenue (BIR)

To operate legally and issue receipts, register with the BIR Revenue District Office (RDO) in San Pablo City. Requirements include:

- Business Permit
- DTI/SEC Registration
- Taxpayer Identification Number (TIN)
- Books of Accounts
- Sample Receipts and Invoices for BIR stamping

Once registered, you'll receive a BIR Certificate of Registration and must file taxes regularly.

5. Register with Other Required Agencies

Depending on your business type, you may need additional registrations:

- Social Security System (SSS), PhilHealth, and PAG-IBIG - If hiring employees, you must register your business and provide mandatory benefits.
- Food and Drug Administration (FDA) - If selling food, cosmetics, or medicines.
- Department of Labor and Employment (DOLE) - If you have more than five employees.

6. Open a Business Bank Account

Most businesses require a separate business bank account for financial transactions. Prepare the following documents:

- Business registration certificates (DTI/SEC)
- Mayor's Permit
- BIR Certificate of Registration
- Valid ID of the business owner

7. Promote and Operate Your Business

Once registered, focus on marketing and operations. Use online and offline strategies, such as social media, local advertising, and community engagement. Keep track of tax filing deadlines and renew business permits annually to ensure smooth operations.

By following these steps, you can successfully establish and grow a business in San Pablo City, Laguna. If you need assistance, visit the San Pablo City Hall BPLO or the DTI Laguna office for further guidance.

Investment Opportunities in San Pablo City

Infrastructure Development

Toll Roads & Highway Expansion:

- South Luzon Expressway (SLEX) Extension: Plans to improve connectivity between San Pablo and Metro Manila, reducing travel time and boosting logistics.
- Lucena-San Pablo Diversion Road: Expected to ease traffic congestion and enhance transport efficiency for businesses and commuters.

Road Widening Projects:

- Maharlika Highway Expansion: Ongoing expansion to improve accessibility and facilitate smoother trade routes.
- San Pablo-Sta. Cruz Road Development: Connecting San Pablo to other economic zones in Laguna.

Railway & Public Transport Projects:

- Philippine National Railways (PNR) South Long-Haul Project: A planned railway system that will connect Metro Manila to Bicol, with a stop in San Pablo.
- E-Jeepney & Public Transport Modernization: Local initiatives to modernize public transport, offering investment opportunities in electric vehicle fleets and charging stations.

Commercial Real Estate Investment

San Pablo City's commercial sector is expanding, driven by an increasing number of businesses and a growing middle-class population.

Existing Major Malls:

- SM City San Pablo - A major shopping and business hub.Location: Maharlika Highway, Brgy. San Rafael
  Puregold San Pablo - A popular retail center.Location: Colago Avenue, Brgy. San Jose
  San Pablo City Mall - A growing shopping destination catering to locals.Location: P. Alcantara Street, Brgy. VII-B

Strip Mall & Commercial Lot Development:

- Rising demand for small-scale retail centers to serve growing residential areas. Leasing opportunities in high-traffic commercial districts.

Industrial Developments

San Pablo City is an emerging industrial hub, offering prime locations for factories, warehouses, and distribution centers.

Existing Industrial Zones:

- San Pablo Industrial Park - Hosts manufacturing and agro-industrial businesses.Location: Brgy. San Gregorio
- Laguna Industrial Park Expansion - Future developments in manufacturing and logistics.

Warehouse & Logistics Investments:

- Distribution Centers: Increasing demand for last-mile delivery hubs.
- Cold Storage Facilities: Serving the city's strong agribusiness sector.
- E-Commerce Warehouses: Supporting online retail and logistics needs.

Industrial Space Rentals:

- Industrial zones: ₱150-250 per sqm/month.
- Warehouse spaces: ₱200-300 per sqm/month.

Business Process Outsourcing (BPO) and IT Centers

San Pablo is becoming an attractive alternative to Metro Manila for outsourcing companies, offering a skilled workforce and lower operating costs.

Existing BPO Companies:

- iQor San Pablo - A growing call center and customer service provider.Location: Maharlika Highway, Brgy. San Rafael
- Sitel San Pablo - A multinational BPO company.Location: Near SM City San Pablo

Opportunities in IT and BPO:

- Co-Working Spaces: Demand for shared office spaces for remote workers and startups.
- Call Centers & Back-Office Services: Lower rental costs compared to Metro Manila.
- BPO Space Rentals: Office spaces: ₱400-550 per sqm/month, depending on location and amenities.

Residential Development

San Pablo's real estate market is booming due to increasing demand for housing from professionals, retirees, and migrants from Metro Manila.

Condominium Development:

- Camella Condo San Pablo - Affordable condo units for young professionals.Price Range: ₱2.5M - ₱4.5M
- SMDC San Pablo Residences - A mixed-use development (pre-selling).Expected Completion: 2026

Subdivision & Housing Developments:

- Camella Homes San Pablo - Mid-range residential units.Price Range: ₱3M - ₱6M
- Lumina San Pablo - Affordable housing projects.Price Range: ₱1.5M - ₱2.5M

Retail & Commercial Establishments

San Pablo is seeing rapid growth in its retail sector, making it a prime location for new businesses.

Retail Investment Opportunities:

- Franchise Businesses: Popular food chains, coffee shops, and convenience stores.
- Standalone Commercial Buildings: For office spaces and boutique businesses.
- Department Stores & Supermarkets: Increasing demand for retail space.

Existing Shopping Hubs:

- San Pablo Public Market: A thriving marketplace for fresh goods and local products.
- WalterMart San Pablo: A growing retail and lifestyle center.

Healthcare & Wellness Services

The demand for quality healthcare is increasing, opening investment opportunities in hospitals, clinics, and wellness centers.

Existing Hospitals & Medical Centers:

- San Pablo City General Hospital - Public healthcare provider.
- San Pablo Doctors Hospital - A private, full-service medical facility.
- Community Diagnostic & Dialysis Centers: Expanding healthcare services for the elderly.

Investment Prospects:

- Private Clinics & Specialty Centers (dental, dermatology, rehabilitation).
- Fitness & Wellness Centers (yoga, spa, physical therapy).

Tourism & Hospitality

San Pablo City's natural attractions, including its famous Seven Lakes, make it a prime location for tourism-related businesses.

Hotel & Resort Investments:

- Boutique Hotels: Catering to local and international tourists.
- Eco-Resorts & Farm Stays: Capitalizing on the city's natural beauty.
- Lakefront Cafés & Restaurants: Unique dining experiences near scenic locations.

Popular Tourist Attractions:

- Sampaloc Lake: A hotspot for recreational activities and eco-tourism.
- Bato Springs & Villa Escudero: Well-known resorts attracting visitors.

Financial & Banking Services

San Pablo City is a major banking hub in Laguna, making it an attractive location for financial service providers.

Major Banks:

- BDO, BPI, Metrobank, PNB, RCBC - Full-service banking facilities.
- Microfinance Institutions: Expanding opportunities for small businesses.
- Digital Payment & Fintech Solutions: Rising demand for cashless transactions.

Education & Training Centers

San Pablo is home to multiple universities and colleges, making it a great location for educational investments.

Existing Schools & Universities

- Laguna State Polytechnic University (LSPU) - A leading institution in the region.
- DLSP San Pablo Colleges - Offers business, IT, and medical courses.

Investment Opportunities

- Private Schools & International Learning Centers.
- Technical & Vocational Training Institutes.
- IT & Digital Skills Training Programs.

Popular Spots for Industrial Investments in San Pablo City

San Pablo City is home to several manufacturing companies that contribute to its industrial landscape. According to Dun & Bradstreet, there are 16 manufacturing companies operating in the city, producing a variety of goods.

Additionally, properties suitable for industrial purposes, such as warehouses with office spaces, are available for sale or lease, providing opportunities for businesses looking to establish or expand their operations.

Geographic, Demographic, and Labor Force Information

Land Area:

San Pablo City covers approximately 197.56 square kilometers, accounting for about 10.25% of Laguna's total area (PhilAtlas).

Population:

As of the 2020 Census, the city has a population of 285,348, representing 8.44% of Laguna's total population (PhilAtlas). Based on the 2015 Census, the largest age group in San Pablo consists of individuals aged 5 to 9, totalling 26,428. In contrast, the smallest age group is those aged 80 and above, with a population of 2,375.

In 2019, San Pablo had a total of 142,997 registered voters, consisting of 65,181 males and 77,816 females.

Population Density:

The population density is approximately 1,444 inhabitants per square kilometer (PhilAtlas).

Economy:

As part of Laguna province, San Pablo City contributes to the region's economic activities. In 2023, Laguna's economy grew by 3.9%, with a Gross Domestic Product (GDP) estimated at PHP 1,029.31 billion.

Languages and Dialects:

The primary language spoken in San Pablo City is Filipino, based on Tagalog. English is also widely used, especially in business and education. Additionally, residents may speak other Philippine languages and dialects, reflecting the country's linguistic diversity.

Religion:

The predominant religion in San Pablo City is Roman Catholicism, mirroring the national religious landscape. The city is home to several historic Catholic churches and celebrates various religious festivals. Other Christian denominations and religions are also practiced, contributing to the city's religious diversity.

Labor Force Statistics:

Specific labor force statistics for San Pablo City are limited. However, as part of Laguna province, the employment rate was recorded at 95.2% in February 2023.

The city's labor force is engaged in various sectors, including agriculture, commerce, tourism, and services, reflecting its diverse economic base.

Minimum Wage Rates in San Pablo City:

As issued by the Department of Labor and Employment (DOLE) in September of 2024, below is the table presenting the minimum wage rates in the entire Province of Laguna:

Cost of Living in San Pablo City

Housing:

Rent for a 1-bedroom apartment:
- City Center: Approximately ₱8,800 per month.
  Outside City Center: Around ₱7,100 per month
Food:
- Meal at a restaurant
  Inexpensive: ₱140 to ₱200
  Mid-range (3-course for 2 people): ₱700 to ₱1,200
  Fast food meal: Approximately ₱130 to ₱160
- Drinks and beverages: ₱40 to ₱150

Market:

Rice: ₱60 to ₱80 per kg
Bread: ₱50 to ₱70
Meat: ₱250 to ₱500 per kg
Vegetables: ₱90 to ₱160 per kg
Fruits: ₱85 to ₱220 per kg

Transportation:

One-way ticket (local transport): ₱14 to ₱20
Taxi fare per kilometer: ₱13 to ₱20
Gasoline (1 liter): ₱67 to ₱79

Education:

Primary School (annual): ₱30,000 to ₱50,000
Secondary School (annual): ₱30,000 to ₱50,000
College/University (annual): ₱50,000 to ₱70,000

Health (Consultation Fee):

Private Hospital/Clinics: Approximately ₱700 to ₱1,000 per visit.

Utilities:

Basic Utilities (electricity, water, garbage) for an 85m² apartment: ₱7,900 per month.
Mobile Data (10GB+): ₱1,800 per month.
Internet (60 Mbps or more): ₱1,400 per month.

Internet Providers:

In San Pablo City, residents have access to several internet service providers (ISPs) offering various plans and services. Here are some of the notable ISPs in the area:

PLDT: 35 Mbps - 1 Gbps; ₱899 - ₱9,499 per month
Globe Telecom: 25 Mbps - 1.5 Gbps; ₱999 - ₱7,499 per month
Converge ICT Solutions: 200 Mbps - 800 Mbps; ₱1,500 - ₱3,000 per month
FiberBlaze: 150 Mbps to 1 Gbps; ₱999 - ₱2,999 per month
Imperial Network Inc.: 25 Mbps - 100 Mbps; ₱799 - ₱1,499 per month
Cablelink: 10 Mbps - 100 Mbps; ₱1,499 - ₱5,499 per month

Distance and Mode of Transportation from San Pablo City to Metro Manila and NAIA

Estimate travel time and travel cost using rome2rio. Please note that travel times and fares are approximate and can vary based on traffic conditions, time of day, and other factors.

Mode of Transport	Road Distance	Travel Time	Fare Range
From San Pablo City to Metro Manila
Bus	Approximately 84 km	About 2 hours and 22 minutes	₱140 - ₱170
Taxi	Approximately 84 km	About 1 hour and 15 minutes	₱1,200 - ₱1,500
Private Vehicle	Approximately 84 km	About 1 hour and 15 minutes	(Fuel) ₱588 - ₱849
From San Pablo City to Ninoy Aquino International Airport (NAIA)
Bus	Approximately 77.5 km	About 2 hours and 58 minutes	₱156 - ₱226
Taxi	Approximately 77.5 km	About 1 hour and 5 minutes	₱1,200 - ₱1,500
Private Vehicle	Approximately 77.5 km	About 1 hour and 5 minutes	(Fuel) ₱588 - ₱849