MANILA, Philippines — As Valentine’s Day approaches, vendors in Baclaran report a noticeable surge in the sale of “gayuma” or love potions. Prices for these concoctions range from ₱150 to ₱250, significantly higher than regular rates, reflecting the increased demand during the romantic season.

Sellers claim that the higher prices are justified by the seasonal spike in buyers seeking charms or potions to influence affection. Many patrons are drawn by tradition, curiosity, or the hope of enhancing romantic relationships.

However, the Food and Drug Administration (FDA) has issued a reminder that these products have no scientific evidence proving their effectiveness. The agency also warned that such items could pose health risks to users, especially when consumed without knowledge of their ingredients or proper dosage.

While Valentine’s Day is often associated with expressions of love, the popularity of “gayuma” raises questions about societal beliefs in magic or superstition. It also highlights the fine line between cultural practices and public health safety. The issue presents a broader point of reflection: Are these love potions harmless cultural traditions, or do they risk misleading consumers and endangering health? Experts suggest that spreading awareness about the lack of proven efficacy and potential hazards can help people make safer choices during festive occasions. (Larawan mula sa: National Geographic)