MANILA — Jollibee Foods Corporation and Atome Philippines officially launched a year-long partnership on March 18, 2026, enabling the use of the Atome Card across more than 1,300 Jollibee stores nationwide, a move aimed at expanding payment flexibility and financial accessibility for millions of Filipino consumers.

The collaboration marks a significant milestone for both brands, combining Jollibee’s reputation as the country’s most beloved fast-food chain with Atome’s growing presence in digital financial services. Atome Philippines, part of Southeast Asia’s leading fintech platform, has already issued over two million Atome Cards in the country, reflecting strong adoption among consumers seeking alternative payment solutions.

Company executives emphasized that the partnership is designed to make dining at Jollibee more convenient and accessible. “This collaboration allows our patrons to enjoy their favorite meals while benefiting from flexible payment options that suit their financial needs,” Atome Philippines said in a statement.

Jollibee officials echoed this sentiment, highlighting that the initiative aligns with the brand’s mission of bringing joy to Filipino families. “We are always looking for ways to make the Jollibee experience more enjoyable and accessible. Partnering with Atome ensures that more customers can share meals with loved ones without worrying about payment limitations,” the company noted.

The Atome Card, which functions as a buy-now-pay-later (BNPL) solution, allows consumers to split purchases into manageable installments, offering greater flexibility compared to traditional payment methods. With its acceptance now extended to Jollibee’s nationwide network, the card is expected to see even wider usage among everyday Filipino households.

Industry analysts view the partnership as a strategic move for both companies. For Atome, it strengthens its foothold in the Philippine market by linking with a household name, while Jollibee benefits from offering customers modern financial solutions that match evolving consumer behavior.

The launch comes at a time when digital payments and BNPL services are rapidly expanding in the Philippines, driven by increasing smartphone penetration and consumer demand for more flexible financial tools. By integrating Atome’s services into its operations, Jollibee positions itself at the forefront of this shift, ensuring that its brand remains relevant to younger, tech-savvy consumers.

As the partnership rolls out across the country, both companies reiterated their shared mission: to bring joy to Filipinos, whether through well-loved meals or accessible financial solutions. The collaboration is expected to set the tone for more cross-industry partnerships between food service and fintech in the coming years.

This official launch underscores how Jollibee and Atome are leveraging innovation to enhance customer experience, making everyday dining more convenient while promoting financial inclusivity in the Philippines.

Image from Jollibee